Shot by photographer Simon Eels in a sound stage in Prague, this 5 day shoot across 3 stages included look book, campaign images in a set build with swimming pool, and large lighting setups. Simon shoots with Mamiya RZ67 Pro II, and Phase One Digital Back, which is known for having serious problems such as getting stuck, synchronisation issues and breakdowns. It was necessary to have several bodies, and digital backs on stand by. We had several technical issues with the Mamiya and Phase One back during the shoot, but were able to replace parts and avoid delays. Being prepared is essential.